“A wish doesn’t change anything, a decision changes everything.”
(Author unknown)

Whenever you want to see a change happening in your business, you have to allocate resources to transform the existing. And to do this, you have to make a decision. The mere wish doesn’t change anything. But what does it take to make a good decision?

The right objectives

A decision always marks the difference between carrying on in the old way and doing something differently. Most people don’t like to change. To facilitate a shift in your company, it should be easy to understand for everyone, why changing the established routines is worthwhile. You have to set clear objectives and create an enthusing vision.

The right stakeholders

Whatever the decision is, someone will have to make it and is then accountable for the consequences. If you involve the right stakeholders into the decision making process, you can at least back up your decision with sound reasons. By the way, Norstat can help you to include the opinion of your employees and customers into this process.

The right facts

The road to hell is paved with good intentions. Even though your objectives are clear and you have all the stakeholders on board, you still need the right information to effectuate change. Without valid and reliable information, you don’t see barriers and miss out on opportunities. If you want to minimize the risk of failure and get a more realistic view on growing your business, you should gather the right facts. And you guesses it: Norstat is specialized in collecting high quality data for successful decision makers.