Norstat Germany successfully renews ISO 20252 for Market, opinion and social research

Article 1

Quality first! ☝

Audit for re-certification ISO 20252: Done! ✔

This important standard contributes to the continuous improvement of quality in the insights industry. Data protection and IT security requirements play a special role.

International Standard ISO 20252:2019Market, opinion and social research, including insights and data analytics – Vocabulary and service requirements, sets out guidance and requirements relating to the way in which market research studies are planned, carried out, supervised, and reported to clients commissioning such projects. It does encourage consistency and transparency in the way surveys are carried out, and confidence in their results and in their providers.

The global research quality standard provides a framework to:

  • Ensure timely delivery of quality services
  • Improve operational management and control of research processes
  • Reduce errors and rework
  • Enhance user reputation and provide a competitive advantage 

ISO 20252:2019 covers all the stages of a research study: from the initial contact between the client and service provider, to presentations of results to the client. This third edition has been updated to reflect new or modified research practices and new content has been added, including the complete ISO 26362:2009, covering the management and use of access panels.