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  • A Researcher’s Guide to Mystery Shopping

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    A Researcher’s Guide to Mystery Shopping

    Mystery Shopping is a covert participant observation that aims to recreate the customer experience or to measure the service quality.

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  • A Researcher’s Guide to Dashboards

    A Researcher’s Guide to Dashboards

    Dashboards can reduce the complexity of all available information and help your team to focus on the most relevant insights for them.

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  • A Researcher’s Guide to In-Home-Use Tests

    A Researcher’s Guide to In-Home-Use Tests

    There are a lot of methods to collect consumer feedback about certain products.

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  • Deutliche Veränderungen bei Mediennutzung und Konsumverhalten

    Deutliche Veränderungen bei Mediennutzung und Konsumverhalten

    Die Mediennutzung und das Konsumverhalten in der Bevölkerung haben sich in den vergangenen Wochen der Corona-Krise deutlich geändert.

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  • A Researcher’s Guide to Online Focus Groups

    A Researcher’s Guide to Online Focus Groups

    Very often, we got asked how traditional focus groups can be shifted to an online methodology.

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  • What can be our role as researchers in the Corona crisis?

    What can be our role as researchers in the Corona crisis?

    The challenge of the current Corona disease goes far beyond mere epidemiology.

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  • Five Challenges in Data Collection when doing Research into Customer Journeys

    Five Challenges in Data Collection when doing Research into Customer Journeys

    During the last years, customer journeys have become increasingly complex.

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  • Norstat hires Sebastian Sorger as Managing Director for Norstat Germany

    Norstat hires Sebastian Sorger as Managing Director for Norstat Germany

    The European data collection company Norstat has hired Sebastian Sorger as MD for Norstat Germany.

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  • Nine Trends in the Consumer Goods Segment to watch in 2020

    Nine Trends in the Consumer Goods Segment to watch in 2020

    We have a pretty good overview over what topics are relevant for different industries and what really moves consumers.

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  • How can algorithms help us to improve data quality?

    How can algorithms help us to improve data quality?

    In this article, we’d like to explore application fields for algorithms to help us improve our data quality.

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  • Marc-Antoine Jacoud has been re-elected board member of ADETEM

    Marc-Antoine Jacoud has been re-elected board member of ADETEM

    Marc-Antoine Jacoud, Managing Director of Norstat France, has been re-elected board member of ADETEM, the largest professional organization for the…

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  • Norstat acquires mafo.de GmbH

    Norstat acquires mafo.de GmbH

    Norstat AS has acquired the online consumer data company mafo.de GmbH as part of its growth strategy in Germany.

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  • Who are our panellists? The importance of profile information

    Who are our panellists? The importance of profile information

    In this article, we are still answering the question who all these people are, that join our panel.

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  • Panel Size - Does it really matter?

    Panel Size - Does it really matter?

    Admittedly, it’s relatively easy to get a lot of subscriptions to any panel. Whole industries are specialized in selling traffic, clicks, followers.

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  • The basic principles of Panel Recruitment

    The basic principles of Panel Recruitment

    Let's talk about panel recruitment. Who are these people who join our panel? How do they even get to know our website?

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  • What’s the key issue of Panel Management?

    What’s the key issue of Panel Management?

    The overall goal of every online panel is representativeness, or, in other words, that any conclusion from research within this panel is also true for…

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  • Get to know our Panel Management

    Get to know our Panel Management

    Most of our clients are constantly in touch with our project managers, but they hardly get the chance to see what's going on behind the scenes.

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  • Happy Summer!

    Happy Summer!

    Before everyone is leaving for their well-deserved holiday, we like to give you a brief update on what we were up to during the first half of 2018.

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  • Norstat Sweden acquires Concilia’s Online Panel and takes over key staff

    Norstat Sweden acquires Concilia’s Online Panel and takes over key staff

    Norstat Sverige AB acquires the data collection company Concilia’s web panel as part of its online growth strategy.

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  • Feasibility and Panel Size: How Big is Big Enough?

    Feasibility and Panel Size: How Big is Big Enough?

    We’re frequently asked how to calculate the feasibility of research projects with our online panels. Are the panels big enough to cover a required…

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  • Why Chatbots are the next big thing in Survey Research

    Why Chatbots are the next big thing in Survey Research

    In the not too distant future, people may interact with computers in a completely new way.

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  • Innovation without Technology? – Impressions from IIeX 2018

    Innovation without Technology? – Impressions from IIeX 2018

    I have been visiting the Insight Innovation conference for a couple of years now and my expectation was to celebrate the latest technology trends.

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  • Norstat France appoints Roxane Gondamovo as “Senior Project Manager” of its Paris office

    Norstat France appoints Roxane Gondamovo as “Senior Project Manager” of its Paris office

    Roxane has 10 years’ experience in market research and online panels, first at InSites Consulting in Belgium and then in France at Toluna and at…

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  • Norstat France first public appearance

    Norstat France first public appearance

    The “Printemps des Etudes” gathered more than 130 exhibitors, almost 230 speakers with dozens of speeches. This included an inaugural speech from…

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  • Norstat Germany Introduces New Employees

    Norstat Germany Introduces New Employees

    Norstat Germany appoints Christine Papa as “Senior Project Consultant” and Christine Gerold as “Junior Project Consultant” of its Munich office.

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  • Getting it Right: Sample Quality in Personal Interviews

    Getting it Right: Sample Quality in Personal Interviews

    Whether in TV shows or commercials, we all have seen reporters who interview people in the streets.

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  • IIeX: A Kaleidoscope of Fresh Ideas

    IIeX: A Kaleidoscope of Fresh Ideas

    IIeX in Amsterdam has always been like a kaleidoscope of fresh ideas in the industry. In this conference, attendees can choose between four…

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  • What’s the best Sampling Technique?

    What’s the best Sampling Technique?

    Many researchers feel uncertain about getting sampling right.

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  • What is Data Quality? (Part 2/2)

    What is Data Quality? (Part 2/2)

    What aspects of data quality are most relevant in practice and what we can do to achieve it.

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  • What is Data Quality? (Part 1/2)

    What is Data Quality? (Part 1/2)

    Very often, when we talk or write about data quality in our industry, the discussion seems to be superficial and lacking depth.

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  • Norstat France Expands Team

    Norstat France Expands Team

    Norstat France appoints Sorina Jian as “Sales and Business Development Manager” and Sylvain Da Costa as “Senior Project Manager” of its Paris office.

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  • Changing the Method of Tracking Studies

    Changing the Method of Tracking Studies

    The first rule for tracking studies is to avoid any changes to the survey methodology.

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  • Rebranding of Norstat

    Rebranding of Norstat

    At the Research&Results show in Munich / Germany and the ASSIRM Congress in Milan / Italy, Norstat has launched its new corporate design. The new…

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  • Norstat Establishes Operations in France

    Norstat Establishes Operations in France

    Norstat is starting operations in France and opens office in Paris. Norstat also announce that Marc-Antoine Jacoud has been appointed Managing…

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  • What sample size is representative?

    What sample size is representative?

    And how many interviews are recommended to obtain representative results?

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  • Norstat appoints Michal Junik as new Managing Director Poland

    Norstat appoints Michal Junik as new Managing Director Poland

    Michal Junik starts in August as the new Managing Director of Norstat Poland. Junik brings with him several years of experience in sales and customer…

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  • How Representative is Online Research?

    How Representative is Online Research?

    Today, we want to check whether online panels are representative and discuss four major biases that can distort the results of an online study.

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  • The Art of Designing Online Questionnaires

    The Art of Designing Online Questionnaires

    Online data collection is undeniably at the heart of our business. This is why it is absolutely vital for us to meet or even excel the respondents’…

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  • The Anatomy of Good Decision-Making

    The Anatomy of Good Decision-Making

    Whenever you want to see a change happening in your business, you have to allocate resources to transform the existing.

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  • Is your questionnaire mobile friendly?

    Is your questionnaire mobile friendly?

    Follow the flowchart to find out if your questionnaire is mobile friendly.

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  • Why Products should be tested in the Consumer’s Home

    Why Products should be tested in the Consumer’s Home

    During the last years it has become popular to virtually test products and packages in online interviews.

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  • Five Basic Principles for Writing Good Questionnaires

    Five Basic Principles for Writing Good Questionnaires

    At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or online interviews.

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  • Listening Brands: The Dawn of Data Driven Branding

    Listening Brands: The Dawn of Data Driven Branding

    Digital information has changed the world. In particular, it made a huge impact on advertising, corporate communications and brands.

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  • A Donald Duck Lesson about Tracking Studies

    A Donald Duck Lesson about Tracking Studies

    Shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague approached me.

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  • Norstat Denmark appoints Tue Meier-Poulsen as Managing Director

    Norstat Denmark appoints Tue Meier-Poulsen as Managing Director

    As of February 2016, Tue Meier-Poulsen is Managing Director of Norstat Denmark. Meier-Poulsen has several years of experience in the digital media…

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  • 5 Easy Steps to Successfully Initiate Tracking Studies

    5 Easy Steps to Successfully Initiate Tracking Studies

    Setting up tracking studies is very often quite challenging.

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  • Andrea Arnaud joins Norstat Italy as Business Developer Executive

    Andrea Arnaud joins Norstat Italy as Business Developer Executive

    Norstat, a leading data collector in 18 European countries, has appointed Andrea Arnaud as Business Developer Executive for the Italian market.

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  • New Managing Director in Norstat Lithuania

    New Managing Director in Norstat Lithuania

    Since January 2016, Antanas Nasutavičius is the Managing Director of Norstat Lithuania. Nasutavičius has several years of experience in the digital…

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  • “Being close to the people has always been important at Norstat” – Interview with Knut Aasrud, CEO of Norstat Group

    “Being close to the people has always been important at Norstat” – Interview with Knut Aasrud, CEO of Norstat Group

    What are your personal reflections on the last year?

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  • Market Research in the Postdigital Era

    Market Research in the Postdigital Era

    It has become a tradition to speculate about the future of market research towards the end of the year.

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  • This Book is Likely to Cause a Revolution in Market Research

    This Book is Likely to Cause a Revolution in Market Research

    I have to admit that this prediction is not quite accurate as it leaves room for interpretation.

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  • Utilizing Usage Data in Market Research

    Utilizing Usage Data in Market Research

    Market research can describe parts of reality very accurately but is sometimes unable to see the big picture.

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  • What’s the problem with A/B-testing?

    What’s the problem with A/B-testing?

    Currently, A/B-testing is very popular, especially among companies working with data bases that have a lot of traffic.

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  • Keeping the Right Panel Profiles is Paramount

    Keeping the Right Panel Profiles is Paramount

    Today we want to shed light on the importance of panel profiles when selecting the right panel provider.

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  • Change of Management in Norstat Norway

    Change of Management in Norstat Norway

    Since September 2015, Nina Kulås is the Managing Director of Norstat Norway. Kulås has several years of experience in the digital media industry and…

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  • Hard Facts on the Impact of Marie-Luise Joining Norstat’s Marketing Team

    Hard Facts on the Impact of Marie-Luise Joining Norstat’s Marketing Team

    This is what happened after Marie-Luise joined our Marketing Team

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  • We rock Europe – First leg of the Norstat Rock’n Research Tour completed

    We rock Europe – First leg of the Norstat Rock’n Research Tour completed

    We have successfully finished the first leg of our 2015 European Tour!

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  • Norstat hires Francesco Renga as Country Manager for Norstat Italy

    Norstat hires Francesco Renga as Country Manager for Norstat Italy

    Norstat has appointed Francesco Renga as country manager for Norstat Italy, where he will work from the newly opened office in Milan.

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  • Norstat appoints Santa Plivca as Country Manager in Latvia

    Norstat appoints Santa Plivca as Country Manager in Latvia

    Santa Plivca has been appointed as a Country Manager in Latvia. She was responsible for the international sales and business development at Norstat…

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  • Change of Management in Norstat Germany

    Change of Management in Norstat Germany

    Since February 2015, Marc Leimann is the Managing Director of Norstat Germany GmbH. The 41-year-old succeeds Christoph Irmer, who will henceforth…

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  • Norstat announces new CEO Knut Aasrud

    Norstat announces new CEO Knut Aasrud

    Norstat, a leading provider of data collection services in Europe, announced that Knut Aasrud joined the company in January 2015 as CEO. Knut Aasrud…

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  • 10 Recommendations for Successful Online Research Projects

    10 Recommendations for Successful Online Research Projects

    This infographic provides you with our top ten recommendations for successful online research projects.

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  • Naturally Online

    Naturally Online

    This year’s workshop on the Research&Results in Munich was all about researching niche markets.

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  • Norstat Summer Lounge 2014 – Hamburg – Düsseldorf – Berlin

    Norstat Summer Lounge 2014 – Hamburg – Düsseldorf – Berlin

    It’s been more than a week already that we’ve been „touring“ the country with our Norstat Summer Lounge.

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  • Liquid Times, Liquid Research

    Liquid Times, Liquid Research

    Esomar’s “3D – Digital dimensions” conference in Boston was the 9th in a series.

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  • “It’s no longer a question of if or when the industry will change, but how fast”

    “It’s no longer a question of if or when the industry will change, but how fast”

    During a visit of Are in Munich, R&D Director of ODC Services, Florian Tress took the chance and had a little chat with Are.

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  • The Monetary Value of Good Questionnaire Design

    The Monetary Value of Good Questionnaire Design

    Incentives make people doing things they wouldn’t do without getting the incentive. Participating in surveys for example.

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  • Why do online panels need professional guidelines?

    Why do online panels need professional guidelines?

    Last week I’ve attended to the ESOMAR 3D-congress where the new guidelines for conducting mobile research were presented.

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  • Insight Show 2012

    Insight Show 2012

    ODC and Norstat combined forces to participate in our very first Insight Show exhibition.

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  • Norstat and ODC Services join forces – form leading European data collector

    Norstat and ODC Services join forces – form leading European data collector

    Norstat, the leading data collector for market and social research in Northern Europe, has agreed to acquire a majority stake in ODC Services (ODC).…

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  • Bad panel metrics – good panel metrics

    Bad panel metrics – good panel metrics

    There are quite a lot of misleading panel metrics being used in our industry.

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  • Bad Boy Matrix Question – Whatcha gonna do when they come for you?

    Bad Boy Matrix Question – Whatcha gonna do when they come for you?

    The most challenging, but also most fascinating tasks for researchers have a very clear and easy to understand problem, but (almost) no solution.

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