Representativeness is like the El Dorado of market research: a mystical place whose existence is passed down by word of mouth, eve...
July 21, 2016
Norstat is a data collection specialist. That means we specialise in connecting people: namely researchers and respondents....
June 18, 2018
There is a inherent proximity between panel management and the agile, customer centric paradigm.
August 28, 2018
It’s not only the amount of variables that make a profiled panel valuable, it’s also the quality of the profile information.
September 17, 2018